Wait, flea markets are all the same right? It’s just a bunch of people selling $1 junk out of the back of their trucks in a patch of dirt, right? Not all flea markets are created equal. There are many different kinds of markets out there, and each one has it’s own set of considerations. All of them have different audience considerations. Here are a few details about your next market to consider. 


What is the format?


Some markets work just like the ones above. At a set time, usually monthly, people gather in a spot and roll out blankets or open up truck bets full of nicknacks. This is by no means the only type of flea market. There are outdoor markets that are heavily furniture orientated. There are indoor flea markets that have anything from corn dogs to collectibles. There are antique flea markets that specialize in, you guessed it, antiques. 


Now, consider your market. Who does it cater to? Is it built around big ticket items or dollar bargains? If it’s the later, your t-shirt business may not be the best fit. If you go to an antique market with space-age t-shirts, you probably won’t sell much either. Find the right market demographic to fit your product. 


Keep in mind the spending habits of people at these events. If you’re in an upscale flea market, bring a credit card reader as many people may be more inclined to spend if they don’t have to hit an ATM. You can get card readers for practically nothing that will work with your smart phone. Take into account how much the attendees are coming to spend. Chances are people who go to furniture or antique-heavy markets come willing to part with more cash. 


If you can find a market or fair that matches your niche shirt audience, all the better. It’s not necessarily a prerequisite, as flea markets tend to draw a diverse crowd, but your odds of success are higher. 


Before you commit to a market, find out the particulars. What kind of vendors do they have? Who typically comes? What space considerations do you have to take into account? Use this to inform your inventor and schedule, as well as how you set up your space. 


Don’t forget to check out the rest of our flea market t-shirt hustle guides and become a flea market master.


Part 1 

Part 2

Part 3

Part 4

Part 5

Part 6